More and more people are seeking out local sources of fresh produce and other foods. But what is local food?

There are several, informal definitions but simply put, eating local means you enjoy foods that are bought directly from farmers, fishermen and other food producers in your community.

Traditionally, when people wanted to know where their food was coming from, they would head to a farmers’ market in their neighbourhoods to buy local instead of going to a supermarket to shop for frozen and processed foods. However, e-groceries such as FreshToHome have now made it possible to get the same quality and freshness as a traditional farmers’ market without even stepping out of your kitchen.

Launched in 2019, FreshToHome has quickly become a household name in the UAE and a preferred choice for fresh produce such as poultry, meat, fish, fruits and vegetables, and other foods such as ready-to-cook, bakery and pantry items, which are 100% clean label, that is, prepared with a few, easily-identifiable ingredients.